Healthcare SEO Consultant

Acquire more patients

Book more appointments

Increase website rankings and visibility

Enhance visibility in map results with local SEO services

Gain more visits to providers and healthcare facilities

Hi, I’m Tracey Poland!

I Provide Healthcare SEO Consulting Services

As a healthcare SEO consultant, I’m happy to offer you expertise in organic search with a patient-first strategy that will help your health network be found when there is a search for the top doctors, healthcare facilities, and the convenience of online telehealth options. I have a passion for healthcare marketing, but more importantly, I have a passion for helping patients find access to the healthcare they need and deserve.

Healthcare SEO

Increase your brand visibility and organically accelerate patient growth for your healthcare facilities, providers, procedures, and surgeries. I help promote your service lines and improve patient access to care within your health system with proven medical SEO expertise and experience.

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Local SEO & Google Business Profile Management

Google Business Profile and local SEO services will increase your website clicks, calls, direction requests, and online appointments for the medical specialties and services your healthcare facilities offer to utilize Yext management.

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Doctor SEO Services

I help boost patient acquisition for doctors who are providing specialty services and procedures. I deploy data-driven strategies that help you to be found organically for the exact medical questions patients have regarding concerns, treatments, symptoms, and conditions.

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YouTube SEO & Content Strategies for Healthcare

Increase the views of your YouTube videos and specialty content. I can help enhance your findability online for the exact keyword phrases and medical questions patients are searching for regarding their health concerns.

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Healthcare Digital Marketing Proficiencies

Jefferson Health

Homepage and main CTA pages: Find a Doctor, Be Seen Today & Find a Location on-page SEO

Website location pages: Hospitals, Urgent Care, Outpatient Facilities, & Medical Practices SEO

SEO for corresponding 450+ Google Business Profile locations

Medical schema & SEO for clinical specialties, treatments and conditions

Medical organization, location healthcare schema markup

SEMRUSH tracking, reporting & tagging strategies

SEMRUSH & Google Search Console site audits & SEO technical recommendations

SEO for Jefferson.edu & Google location strategy and management

Banner Health

Local healthcare SEO & Yext listing management, auditing and optimization

Management of 2400 healthcare facilities and providers, utilizing Yext to include Google Business Profiles, Bing, Apple & 80 other local publishers

Google Business Profile social media management and content creation in partnership with the social media manager

Apple Business Connect social media management, content creation and posting

Google Analytics monitoring and reporting for websites and local listings

YouTube video optimization (SEO) and growth strategies for branding, provider referrals and healthcare facility videos

Call tracking, campaign management & reporting utilizing Invoca

Banner Health 26-Point Local SEO Audit Month-Over-Month Growth

Monthly Google Business Profile Unique Interactions Increase

Monthly Google Business Profile Unique Impressions Increase

What Does A Healthcare SEO Consultant Do?

A healthcare SEO consultant will help increase your healthcare website’s organic rankings online. This consultant should have medical expertise and experience and understand the types of questions that are most searched, and, most importantly have research to find out what patients are looking for and also anticipate their needs. They will take this knowledge and implement it into a plan and make changes to your website, local listings, and content including videos, blogs, webinars, etc so that it can be found by patients searching for information to better understand their health. An organic search engine optimization campaign will be developed across many channels that will match it with keyword phrases that patients use during their medical journey from a primary care provider to a specialist, shoppable medical offices, surgeries, urgent care, offices, hospitals, etc.

Why Is Healthcare SEO Consulting Important?

Hiring a search engine optimization consultant is important for any healthcare system, stand-alone medical office, or provider because patients are accessing healthcare online more than ever, and if you aren’t found on the search engines for your website and local listings you won’t consistently acquire new patients.

Top Reasons For Hiring An Experienced Healthcare SEO Consultant

The #1 reason is what you aren’t implementing in your digital healthcare marketing strategy is costing you money. The cost that you pay for marketing is important, as it should be, and investing in a medical SEO consultant who is proactive with medical experience and understands the needs of patients will ultimately help you acquire more patients. When you neglect aspects of healthcare digital marketing that your competition is doing, it will cost you money.

The most common reasons are that either you lack the time or the knowledge. You’d likely rather focus on what you do best and would like to hire someone who has the expertise instead of spinning your wheels trying to figure it out.

You Want to Acquire More Patients And Increase Your Conversions. Patient acquisition is the priority and always will be. There are various forms of marketing content that patients will find you through, including organic website on-page optimization, website medical conditions, treatments, procedures, tests, imaging, etc., local SEO search or map results, blog content, videos, and more. It can be difficult to hire for all of these different specialties, but it is easy to hire an extension to your team to help you build your brand awareness and meet your patients where they’re at and when they’re ready, proactively or reactively, during medical emergencies.

Your health content doesn’t match what patients are looking for. Content creation aligned with what patients are looking for when they are looking for it is key. Consultants research various questions or keywords that patients type into the search engines so that they can make an informed decision on where or who to receive their care from.

Your healthcare website isn’t optimized for mobile & patient user experience. Mobile optimization and the patient’s digital user experience should be at the forefront of your strategy. How easy is it for a patient to journey through your map pack result, website, app, videos, blog, etc.? How easy is it for them to find a provider, get facility location information, or, most importantly, book an appointment? Do you have a dedicated person who is looking for potential roadblocks?

You aren’t familiar with search engine updates, algorithms, and new technologies. Algorithm changes and trends are never-ending in healthcare marketing and organic search. A good consultant will stay on top of industry trends and help you decide what the best ones are to implement or worry about, so you don’t have to.

You aren’t familiar with your website data and don’t know what’s working and what’s not. Analytics and data-driven decisions are effective tools to know what is happening on each platform. Find out what is working and what has opportunities for improvement. It will provide useful data to stakeholders on progress to help make critical decisions based on good data and not just what sounds like a good idea.

How Much Does Healthcare SEO Consulting Cost?

Healthcare SEO can cost hundreds to thousands of dollars. The advantage of working with a consultant is that a strategy can be customized to meet your budget and timing. You don’t have to pay for a full-time employee to have the kind of quality and experience that you need in a trusted partner and it won’t be necessary for you to sign up for monthly agreements. I’ll work with you to determine your critical needs and build a strategy that delivers results and one that you feel comfortable with.

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